The Ghost

Article 12

New companies need flexibility to cater to their ever changing needs. McMillan provided a fresh design, ready to be transformed into a functional piece. Utilizing MailChimp's templating language, an email system was created that allowed the client to edit content and repeat sections while maintaining brand.

Technical Summary

Hand built email from scratch, utilizing MailChimp's templating language to handle editable content. Repeatable sections, hidable sections, and style enforcement made this email template a unique marketing tool.

Mobile Example

Mobile First

It was important for this mobile company's emails to be mobile first and to offer the user a clean experience to consume information.

A true collaboration between designer and developer made this project a huge success.


Flexible Template

A flexible template was created using MailChimp’s templating language and merge variables to allow clients freedom in swapping out content without compromising the design.

If you have any questions or comments regarding this project, please contact me at and I’ll be happy to discuss it with you. Otherwise, please browse some more projects.

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