The Ghost

Trip of a Lifetime

Lesli Ink required a large amount of information to be organized into an aesthetic email that could be easily rebranded for each of the partners involved in their annual Trip of a Lifetime campaign. This posed a challenge both for design and for development.

Technical Summary

While the standard HTML email was not technically challenging, the concept was design heavy. The challenge lay in making the concept work across all platforms, with or without images.


Live Text

It was important to create a template that would prominently display the call to action, even with the images turned off.This meant using background images and taking advantage of Microsoft polyfills to handle Outlook’s lack of native HTML background property.

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